The book tells a story about how to run a company (Pixar) in the film industry. It covers three major elements: creativity, leadership and business. The whole plot is presented in an intriguing and inspiring form which can be easily digested by non-business related readers.
In the first 4 chapters, Ed Catmull tells how he set up the business. What principles he had at that stage and so on. I was really astonished by the freedom that the company offered in comparison with other organisations which I have already known.
Next, he shares his two major rules in his company – “trust the process” and “the story is king” which means that the creation of a riveting plot is paramount of any project. In this part, he describes how brainstorm sessions were conducted which, later on, were copied in other companies.
Of course, the book is full of stories connected with Toy Story, how challenging it was, not only for them but for the whole industry as it offered completely new experiences. These issues and other films were covered, predominantly in chapters 5 to 9.
In the end, Ed goes through the merger with Disney. It was a very demanding and fragile process as Disney was a buyer, however, it was Pixar which had its unique know-how and culture to be propagated.
Many people believe that every story of a successful enterprise is exhaustively written in advance, the only thing you have to do next is focusing on execution. In reality, in many cases, you cannot predict the future. You have to be dedicated to your values/beliefs, persistent to some extent and finally ready to expose yourself to risk by taking decisions solely based on your gut feeling.
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
by Ed Catmull, Amy Wallace
Complexity of ideas
Size: 368 pages
Other information and reviews of this book on Goodreads: https://www.goodreads.com/book/show/18077903-creativity-inc