I am so glad I bumped into this book. Explaining what Nike is would be just beating a dead horse. Nevertheless, my knowledge concerning Nike shoes was rather limited even though I had a few pairs when I was a teenager.
The book tells a brilliant, absolutely amazing, story of the Nike company (Blue Ribbon Sports), its founder – Phil Knight, and its Execom members who were also called butt-faces. I don’t want to spoil the plot so I’m not going to talk anything specific, because, actually there are so many captivating facts from Phil’s and his company life.
Anyway, the book, predominantly, shows the ceaseless fight with a shortage of money as well as with unfair competition at relatively early stages of the company’s life. The book is absolutely astonishing not only by the inspiring story it tells but also by its abundance of useful information for experienced an inexperienced entrepreneurs. I really enjoyed reading about real financial struggle (cash flow in particular) as so few popular books underline that.
Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight
Complexity of ideas
Size: 386 pages
Other information and reviews of this book on Goodreads: https://www.goodreads.com/book/show/27220736-shoe-dog