The book starts with an example from the World War I when Lusitania was hunted down by a German U-boat, killing around 1200 passengers. Then Daniel H. Pink points out that decisions made by the captain of the cruise ship played a huge role in this tragedy, and coincided specifically with the time of the day.
With an abundant introduction of various research methods, involving sentiment analysis and techniques such as DRM, the author describes why a reader should pay special attention to the time at which decisions are made. Thereafter, he introduces the discovery of circadian rhythms which open a plethora of biological concepts of human (and other species) nature.
Next, he moves to something that I enjoyed the most – efficient resting strategies. A reader can compare how different naps work (different lengths, timing), how to blend them effectively with caffeine etc.
I really enjoyed this chapter as in today’s “busy world” a rest is widely downplayed. For instance, he says that people who get less sleep than they need are at higher risk for depression, suicide, substance abuse and car crashes, by also presents scientific proofs how a good rest affects our ability to process information.
Generally speaking, Pink sticks with a narrative style that is simple to comprehend and digest – an intro about the research project, a collection of captivating examples, a simplified interpretation, and then a practical suggestion based on presented insights.
The book provides a useful framework to evaluate one’s daily routine and helps to find out if there are other approaches which might improve his life.
When: The Scientific Secrets of Perfect Timing
by Daniel H. Pink
Complexity of ideas
Size: 272 pages
Additional information and reviews on Goodreads: https://www.goodreads.com/book/show/35412097-when