Losing the Signal by Jacquie McNish • BlackBerry • telecommunication • Canada
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company ● technology ● strategy
Recommendation 4 / 5
Losing the signal is a story of Blackberry showing the nature of the technology industry. It depicts the company’s rise and fall which happened in a very short period of time. It was one of the fastest technology races from 1999 when the first BlackBerry was introduced until 2013 when its business collapsed. In this period the company went from zero to 20 billion dollars to today’s one billion. One of the most important facts, worth mentioning is that BlackBerry is a Canadian company which …