This is an excellent and insightful autobiography by Lee Iacocca, the man who was a president at Ford Motor Company and, later, at Chrysler Motors. The book describes the workings of the auto industry, covering its advantages and disadvantages. It details the politics and external influences that affect the industry.
In addition, Lee Iacocca is a charismatic, business-savvy leader who cuts through the office nonsense and prioritises his family above all else. His lessons and decisions that helped Ford and Chrysler to flourish under his leadership provide a foundation that could well pertain today. It was very exciting to read a thirty-year-old book and have the privilege of seeing how Iacocca’s predictions for the auto industry played out. He truly understood the car business and his proven resume of many successes made his personage exceptional.
However, when it comes to me, at the end of the book its plot slows down a bit and becomes hard to finish. Probably because the first half is full of action and details about his rapid career path. For me it was a great pleasure to read how he was able to enhance the car industry and his company in many different ways which now we take for granted.
The writing style was straight and down-to-earth. A must-read book for anyone curious about the auto industry and principles of leadership.
Iacocca: An Autobiography
by Lee Iacocca
Size: 357 pages
Additional information and reviews on Goodreads: https://www.goodreads.com/book/show/486319.Iacocca
Other useful links:
Lee Iacocca’s website: http://leeiacocca.net/my-life/index.aspx
Lee Iacocca on Wikipedia: https://en.wikipedia.org/wiki/Lee_Iacocca
Ford Mustang on Wikipedia: https://en.wikipedia.org/wiki/Ford_Mustang
Other great biographies: Shoe Dog by Phil Knight and Creativity, Inc. by Ed Catmull