Lost and Founder book by Rand Fishkin • tech startup • SEO Moz • guide for startups

Book cover of Lost and Founder book by Rand Fishkin - MOZ

Rand Fishkin is the founder of Moz formerly known as SEOmoz. Since then the company has grown to become one of the world leading SEO tools. As you may guess, the book “Lost and Founder” goes through the entrepreneurial path of the author, however, as its subtitle suggests, it is as a kind of a painfully honest guide to all highs and lows which Rand and his business has gone through, as it is eventually come to be what it is today.

In the book, the author bares the truth about the startup fantasies that are amplified by the tech and startup press, but more importantly, Fishkin describes the book as one, comprehensive cheat code for tech startup founders so that they can avoid the mistakes that he made and get around the wasted months, the wasted cash and pain that too many startupers needlessly endure. So, when starting a company of any kind, in technology or in any other space, a huge challenge you need to figure out is why you’re valuable, why you’re unique, how you can stand out, how you can acquire customers and there is a lot of pitfalls in there and I mean that’s what lost and founder is for. So, if you work for a startup company, run one or thinking about starting, joining or investing in this kind of business I believe you should read this book in order to increase the chance to avoid the common mistakes, bad advice and flawed thinking.

What I particularly love about the “Lost and Founder” is the fact that it dispels a lot of the myths about doing business. There are a plethora of hard decisions, and in particular, the hard decisions that individual has to make in order to save to company. These decisions have might have a huge impact on your employees but also on yourself. This is the topic, which I believe, makes the book unique, as it goes through the side effects which touch your mental health and which, in turn, could affect your relationships.

Another important value of the book is how it details SEO (Search Engine Optimisation). So, when you go to Google, Bing or another browser, even Amazon, and you search for something, you get two kinds of results. Firstly, the search engine will show up results that you can pay for to be in there. The rest of the results are organic. You can see all sorts of content, images, links to other websites, news, top stories results, Twitter accounts etc. In these results, an SEO is a process of influencing, controlling and optimising what appears on your screen. I don’t want to spoil all information included in the book, nevertheless, I believe that it might be an excellent cornerstone in the process of understating how the most popular search engines work.

Lost and Founder: A Painfully Honest Field Guide to the Startup World
by Rand Fishkin

Final rating:

Interesting story
Complexity of ideas
Flourish language

In the article I made use of a few author’s interviews.

Book details:

Size: 320 pages
Published: 2018


Other information and reviews of this book on Goodreads:

Other useful links:
Rand Fishkin’s blog:
MOZ website:
Other book talking about Social Media: Crushing It! By Gary Vaynerchuk

Leave a Reply

Your email address will not be published. Required fields are marked *