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Shoe Dog by Phil Knight • history of Nike • Michael Jordan Nike

book cover of Shoe Dog: A Memoir by the Creator of Nike - history of Nike

Shoe Dog written by Phil Knight, the founder of Nike, tells the brilliant, absolutely amazing, history of Nike company (Blue Ribbon Sports), its founder and its Execom members who were also called butt-faces. I am so glad I bumped into this book. Explaining what Nike is would be just beating a dead horse. Nevertheless, my knowledge concerning Nike shoes was rather limited even though I had a few pairs when I was a teenager.

Anyway, the book describes Phil’s struggles and how he started out the company. It is a great recap of the early days showing the ceaseless fight with a shortage of money as well as with unfair competition at relatively early stages.  You can see both sides of the personal and professional story while also learn about one of the most iconic brands in the world. This is an interesting story just because it gives you a better perspective on a lot of setbacks, a lot of problems and issues he had to challenge with. The book also gives a touch on the manufacturing process of shoes in Asia as well as talks about forming the partnership with Michael Jordan and other sport titans like Tiger Woods.

Worth to say that Phil Knight is an excellent writer and a storyteller. He did a great job as the book is absolutely astonishing not only by the inspiring story it tells but also by its abundance of useful information for experienced an inexperienced entrepreneurs. I really enjoyed reading about real financial struggle (cash flow in particular) as so few popular books underline that. He reveals many behind the scenes looks at his personal feelings, the inner workings in handling with his employees like the voice of Phil Knight’s head. You would see him wrestling with his legacy and his perception.

On the other hand, my biggest problem with the book is that it stops right as the good stuff happens in the Jordan era. It would be great to read more about the modern history of Nike, competition with Adidas and other brands as well as the latest trends in manufacturing and marketing in the shoe industry.

Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight

Final rating:

Interesting story
Complexity of ideas

Book details:

Size: 386 pages
Published: 2016


Other information and reviews of this book on Goodreads:

Other useful links:
Nike website:
Nike on Wikipedia:,_Inc.


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