reviews

Big Data by Kenneth Cukier • making predictions • information economy • correlation statistics

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Book cover of Big Data by Kenneth Cukier

technology ● internet ● society

Recommendation 4 / 5

The book starts with the story of a company named Farecast in 2003. Oren Etzioni at the University of Washington is on an airplane. He decides to ask other passengers how much they paid for the seats. And it turns out that one person paid one fare, and another person paid another fare. Of course, this made Oren really upset. And the reason why is that he took his time to book the air ticket long in advance, assuming he was going to pay the lowest price. And he started thinking – if only I knew what stays behind airfares. How would I know if a presented price at an online travel site is a good…