Fish Can’t See Water by Kai Hammerich • cultural diversity • corporate culture • national culture

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Book cover of Fish Can’t See Water by Kai Hammerich and Richard D. Lewis

strategy ● society ● culture

Recommendation 2 / 5

Fish Can’t See Water takes the reader through what the origins of culture and cultural understanding are and is based on two highly influential thinkers Edgar Schein and Geert Hofstede and serves as the counter-argument to Thomas Friedman’s The World is Flat which a have reviewed a few weeks ago. It Deep dives into the successes and failures of various multinational corporations and based on these studies authors argue that even in our globalised world, country differences still matter, and how businesses approach…