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Creativity, Inc. by Ed Catmull • Pixar Animation • creative company

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book cover of Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Pixar Animation

biography ● inspirtion ● company

Recommendation 5 / 5

The book tells a story about how to run a company (Pixar) in the film industry. It covers three major elements: creativity, leadership and business. The whole plot is presented in an intriguing and inspiring form which can be easily digested by non-business related readers.

In the first 4 chapters, Ed Catmull The book is a collection of wisdoms and stories that Ed Catmull, the co-founder of Pixar Animation, has accumulated over his long career of establishing and maintaining a successful creative company. It tells a story about how to run a company (Pixar) in the film industry. It covers three major elements: creativity, leadership and business. The whole plot is presented in an intriguing and inspiring form which can be easily digested by non-business related readers…