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The Culture Code by Daniel Coyle • effective communication • team working skills

Book cover of The Culture Code by Daniel Coyle - effective communication

The Culture Code is a well-written book telling how build effective communication and some successful organisations and their leaders, such as Pixar, SEAL Team Six, Zappos, and San Antonio Spurs, have achieved their positions. On one hand, it is a scientific well-grounded book as it details the methodology and attitudes applicable in different environments. On the other hand, as I know the story of Pixar Studio (Creativity, Inc. by Ed Catmull and Amy Wallace – my first review) I felt that the book was a bit shallow. It was because I knew that the Pixar’s story had so much more to offer. Nevertheless, we should keep in mind that Daniel Coyle presents an overview of different cases and exposes their best applications.

Anyway, the book depicts vulnerability and sincerity which should appear in good and effective communication. These elements are crucial in order to clear the atmosphere and start good cooperation and trust among team members. Based on my personal experience I know only a handful of leaders ready to open up about the shortcomings to create honest conversations (and I do not mean classical delegation of duties).

I enjoyed many conclusions presented in the book, such as huge changes in the frequency of communication – Increase the distance between co-workers to 50 metres and communication almost ceases. Decreases it to 6 metres and it skyrockets. Obvious, but I did not know the numbers.

Another riveting story about the model for controlling sport-related violence around the globe was really provocative and compelling. To make the long story short, the major outcome is that violence generates violence. Some research shows that 95% of English hooligans arrested for football violence, had no prior history of disorderly conduct. They took part in riots because once they got surrounded by the armed police which wanted to “escort” them home. If you send a signal that you are ready to fight you will get your chance.

Last but not least, I would like to cite one of the last conclusions of the book:
(As a manager) you need to provide support, fuel, and tools and to serve as a protective presence that empowers the team doing the work. Some ways to do that:
– keenly attend to team composition and dynamics
– define, reinforce, and relentlessly protect the team’s creative autonomy
– make it safe to fall and to give feedback
– celebrate hugely when the group takes the initiative

The Culture Code: The Secrets of Highly Successful Groups
by Daniel Coyle

Final rating:

Interesting story
Complexity of ideas
Flourish language

Book details:

Size: 304 pages
Published: 2018


Other information and reviews of this book on Goodreads:

Other useful links:
Daniel Coyle’s website:
Other book which I’ve reviewed about effective communication: Good Strategy Bad Strategy by Richard Rumel

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